Along with the pink colour, the new RFSU font gives a visual expression that is easy to recognise regardless of the channel. The font is designed with a clear purpose: getting attention. RFSU headline is a display font, designed for use in headings and large text on eg. The contrast of the design is certainly eye-catching however retains a soft, friendly persona. From the striking and bold curves in the letters to its narrow form to accommodate more letters per row. Included in the brief, RFSU wanted a modern and bold font that stood out so that the messages communicated by the organisation had the power to reach their audience. The typeface itself was developed together with A+X (formerly Amore), a design agency based in Stockholm. Character distribution range:Basic Latin,Latin-1 Supplement,Latin Extended-A,Latin Extended-B,Spacing Modifier Letters,Greek and Coptic,General Punctuation,Letterlike Symbols,Mathematical Operators,Geometric Shapes,Private Use Area. This wonderful new face is the new corporate typeface of RFSU (the Swedish Association for Sexuality Education), a non-profit organisation that works for an open, positive view of sex and relationship issues. Alpha-Headline 001.000 font (Font family name: Alpha Headline Font style name: Regular), 245 characters in total. NM Type has recently released their new custom typeface RFSU Headline.
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